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Syfy Debuting A New Reality Series Called 'Hollywood Treasure' on Wednesday, October 27 by Profiles In History Press Release
Review by Charles Mohapel
Profiles In History News  ISBN/ITEM#: CM101012REALITY
Date: 12 October 2010

Links: Syfy Channel - Hollywood Treasure / Profiles In History / live auctions /

If you want a change of pace from reality shows like "The Amazing Race", "Survivor", and "American Idol" and you're looking for one with a Science Fiction flavor, then you should check out Syfy's upcoming reality show 'Hollywood Treasure', premiering on October 27, 2010.

Syfy is debuting a new reality series called "Hollywood Treasure" on Wednesday, October 27 featuring Joe Maddalena, the world's leading authority on entertainment memorabilia. Joe hunts down the memorabilia items, and auctions them off for top-dollar to pop culture collectors. Recent finds include the Wicked Witch's Hat from The Wizard of Oz, Jeannie's Bottle from I Dream of Jeannie, and the Magic Carpet Bag from Mary Poppins.

On November 6 at the Globe Theatre at Universal Studios, he'll be holding another auction to commemorate the 25th anniversary of Back to the Future. This auction will be open to the public, and people are also able to make bids on items online at "" and "" . All proceeds from the auction will go to benefit Michael J. Fox's foundation.

In addition, the auction will feature general memorabilia items for bid, including:

  • The original "Superman Comics" No. 1 1939 valued at $100,000 - $200,000;
  • A screen used Golden Ticket from Willy Wonka & The Chocolate Factory valued at $8,000 - $12,000;
  • Michael Jackson's stage-worn "Victory Tour" sunglasses, which he gave to Corey Feldman as a gift, valued at $10,000 - $15,000.

Joe is also hunting down the lost Ruby Slippers from The Wizard of Oz, which were stolen from the Judy Garland Museum in Grand Rapids, MN in 2005. He's putting up a $10,000 reward to anyone who can help his hunt. He is working with an investigator and has some solid leads which he can share with you.


Syfy's new reality series, Hollywood Treasure, featuring Joe Maddalena, will premiere Wednesday, October 27 with two back-to-back half-hour episodes at 10:00 p.m. and 10:30 p.m.

Hollywood Treasure is a weekly documentary-reality series that delves into the intricate world of collecting of showbiz and pop culture memorabilia, including science fiction and fantasy props and costumes. The series follows Joe Maddalena, owner of Profiles in History and the world's largest auctioneer of original movie, television and pop culture collectibles.

Each episode follows Joe and his crew as they travel the globe searching for the most compelling, rare, and sought-after Hollywood memorabilia. Sometimes combing through basements and attics to uncover lost Hollywood treasure, and other times meeting with celebrities to view their personal keepsakes, Joe tracks leads and does whatever it takes to seal the deal for a piece of Hollywood history. From the Wicked Witch of the West hat to the vintage Chitty Chitty Bang Bang car to the Mary Poppins carpet bag, Maddalena will stop at nothing to hunt down some of Hollywood's most legendary and mythical items. Episodes culminate with Joe presiding over a world-class auction, where all of the collectibles are sold to fans and collectors from around the world.

Hollywood Treasure is produced by Shevick*Zupon Entertainment. Jerry Shevick, Mark Zupon, and Bruce Toms are Executive Producers, and Co-Executive Producer is Steve Longo.

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